Test
Landing page check
A 10-second first impression, what people think you offer, and whether they find the price.
What it answers: Whether the page explains what you offer and leads people to the price.
2 tasks5 questionsSEQ
Templates
Ready templates for tests and surveys.Just add the script.
Each template answers one question everyone who builds a website or an app asks. The questions, tasks and rules are ready; you only fill in a few values about your site.
Tests
Before launch: send a link to a few people and see where they get stuck.
Test
Key flow
Sign-up, onboarding or ordering: three tasks with SEQ, then UX-Lite.
What it answers: Which step of the flow to fix first.
3 tasks9 questionsSEQUX-Lite
Test
Prototype first look
Three minutes of free exploring, UX-Lite and what people would use it for.
What it answers: Whether the prototype makes sense before you build it properly.
1 task5 questionsUX-Lite
Test
Can they find it?
Three “Find …” tasks with an address rule; first click and shortest path.
What it answers: Whether navigation and labels lead people where they need to go.
3 tasks3 questionsSEQ
Test
Fake door in a prototype
Do people look for a feature you do not have yet, and would they use it?
What it answers: Whether a feature is worth building.
1 task2 questions
Pins
After launch: ask real visitors right on your site.
Pin
NPS for returning users
From the 3rd visit after 30 seconds, a fifth of them, once in 90 days.
What it answers: How loyalty develops over time and why.
2 questionsNPS
Pin
Why are you not continuing?
On pricing and checkout, when people are about to leave: what holds them back.
What it answers: What to change on pricing or checkout so more people continue.
2 questions
Pin
Fake door
Measure interest in a feature before you build it: count clicks on its button and ask what for.
What it answers: Whether a feature is worth building, from real clicks.
1 question
Pin
Satisfaction after a purchase
CSAT on the thank-you page; with a low score, what to improve.
What it answers: Whether the purchase or order experience holds up, and what to fix.
2 questionsCSAT
Pin
Task ease
CES after a step in your app, on your own event.
What it answers: Which steps take more effort than they should.
2 questionsCES
Pin
Why did you come, and is it working?
The reason for the visit and whether people manage it.
What it answers: What people come for and where the site lets them down.
2 questions
Pin
Did this article help?
A thumb on the blog and help pages after reading 70 % of the page.
What it answers: Which articles to rewrite or extend.
2 questions
Pin
Product-market fit
How disappointed signed-in users would be if the product went away.
What it answers: Whether the product is a must-have, and for whom.
2 questionsPMF
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